A Quick Guide to Article Writing
Perhaps one of the best and cheapest (it's free) ways to start promoting 'Marathon Training For Beginners' is
through the use of article writing.
Relevant content is what the internet is really
If you offer good quality original content on your site, blog or
on article directories, then visitors will be eager to come back to your site.
Once you've written your article you'll need to publish on to
one or two of the many article directories there are available.
I recommend that you submit your article to any of the
following directories: -
Article writing can be a
fantastic way of generating a steady stream of targeted traffic through your hoplink to
Here is an article about
'article writing' written by Bill Platt to demonstrate how it should be done correctly.
Essential Elements of Successful Article Marketing
you want to understand how to be successful online, study those who are already successful, and gain an
understanding of "what they do" and "why they do what they do...". Then mirror their actions.
I have been very successful using Article Marketing to promote my online businesses,
since early 2000.
I have written and distributed many articles that went on to generate sales in the
five figures. But for the sake of the FTC, "Very few people will make this
kind of money with Article Marketing..."
you understand the "how and why" of writing great articles, perhaps you can generate more sales from your articles
than I have from mine... But if you miss the point of this article, you aren't likely to ever make any money at all
with article marketing.
There Are Five Essential Elements of Successful Article
1. Title - Many
people suggest that you should put your top keywords at the front of your article title, but I don't subscribe to
that methodology. I do include my target keywords in the title, when I can, but an article that is well-optimized
for the search engines is worthless if it does not get published.
The #1 goal of your articles' title is to get the article opened! You must present a
title that is going to get the attention of publishers and readers; you must present a title that is going to
compel a person to at least open your article to see if they will want to read it.
2. Opening Paragraph - The title got
your article opened, but now you need your reader to read the article. Tell your reader why they should keep
reading your article and read it to its conclusion. Any reader who does not reach your website from your article is
a "missed chance" to sell your stuff.
Show people why it will be in their best interest to finish reading your
3. The Article Body - The article
body must meet the promise of the Article Title and the opening paragraph. The article body must retain the
interest of the reader to the last word. The article body must tell a story people want to read, and leave them
wanting more. The article body must successfully carry the reader to your Author's Resource Box.
When finished reading, the reader must be happy to have read the article.
4. The Authors' Resource Box - The
Authors' Resource Box needs to transition the reader from your article to your website, by offering a compelling
call-to-action to get the reader to go to your website.
Tell who you are, but don't go overboard.
People do not care who you are -
they only care about what you can do for them. Jeff Herring wrote a great article that elaborates a bit further on
how to construct an effective Resource Box here.
5. Your Landing
Page - You shouldn't ever try to sell your products or services in your Authors'
Resource Box. Instead, you should try to get the reader to your website, where you have a large number of words,
videos, pictures and testimonials to tell the real story of your products or services.
Few vendors have the ability to sell a product or service in 500 characters, so you
should use your Authors' Resource Box to get the reader to your website, where you will do the real
Tell A Story People Want To Read
Often, the difference between someone who will try to write an article for $5 and the
professional writer who understands the value of his or her work can be defined simply.
The person writing an article for $5 will "beat around the bush" for five hundred
words, without ever actually saying anything of any real value to anyone. The person who works for $5 an article is
just putting words on a page so that he or she can be paid.
The person who demands $40 to $500 to write an article is a master of story-telling.
He or she will tell a story that people will want to read, and therefore a story that publishers will want to
The authors who tell a story that "people are happy to have read"
will find their articles on more high-quality websites, and they will find more people visiting their websites, as
a result of having read the article.
Words on a page only please search engines, but a story on a page will ALSO attract
readers, visitors and paying customers to your website.
Interestingly, most marketing gurus who advise hiring people to write $5 articles
also fail to tell a truth - they fail to point out that articles that pass real link popularity to a website must
have link popularity to pass on to your website.
People don't link to articles that
are nothing more than "words on a page", but people will link to a story that needs telling. Just like with Jeff
Herring's article linked above; his story is worth sharing with you, and as a result, it has gained its own links
from people who do not know Jeff personally (I haven't met Jeff Herring or talked to him by phone or email. It was
an honest recommendation for a great article written by him.)
Jeff's article has gained its own link popularity, by merit of it being a good story.
As a result, Jeff's article will pass real link popularity back to his website,
because it has real value for
readers and real link popularity to share.
Article Marketing Will Not Work For Everybody
There are a great number of us who have made a lot of money with article marketing.
Then there are thousands of others who haven't made any money at all with article marketing.
When you want to find success with an online business, you should mirror those people
who have been successful.
Article Marketing is no different.
If you have ever visited a website or purchased a product, as a result of having read
an article that mentioned the website or product, take another look at the article that drove you to action. Try to
understand the "how" and "why" that article worked, and then try to figure out how you can duplicate the formula
Chances are good that you will see my "Five Essential Elements of Successful Article
Marketing" in those articles that you are reviewing.
Fortunately, you don't have to take my word for what I am telling you in this
article. Whenever you find an article that moves you to visit the website shown in the Authors' Resource Box, take
another look at the article to see how closely it matches with the "Five Essential Elements" I shared with you in
this article. You may be surprised by what you learn.
About The Author
If you enjoyed this information, you will find that it just
scratches the surface of what I have included in my article marketing ebook, "How To Use Article Marketing To
Positively Impact Your SEO Efforts",
available for sale on my website, thePhantomWriters.com.
My name is Bill Platt, and I have been involved in Article Marketing since early 2000.
This article was excerpted in part, from the one shown here: http://bit.ly/ddWuPg.
Another good approach is to write a review or personal success story about the program. You'll
obviously have to read it or better still use it yourself first, but if done properly this technique is very
you do write your review, make sure that you explain the advantages of using such a program. If you can think of
any minor flaws, don't be afraid to add these comments too, because this often helps to build
Trying to write in a clear, concise and credible way is the best approach, but don't forget to
mention all of the bonuses that any customers will receive with the program.
be too salesy or pushy when writing your review, just be honest and truthful. I wouldn't
personally recommend that you promoted something that you wouldn't pay to use